Success is everyone’s desire. Who doesn’t wants to be successful? Don’t you? However, the biggest challenge is spending a bomb to get success, isn’t it? We all know what’s digital marketing, it’s growing impact, it’s benefits, it’s worthiness and that’s the reason we are discussing it and spending on it. Today, both users and competitors both are online, and thus, online marketing has become inevitable today. Digital world may seem daunting for the start-ups and small business owners, but it’s the need of the hour. Here is a Five-step digital marketing strategy that will help you to attain success at no cost. DEFINE YOUR GOALS – By creating your presence on digital platforms you’re looking for means to help your business grow. Whatever your intentions may be, it is very important to define your goals and objectives before you initiate – be it reaching to more customers, targeting more recognition or maybe you’re planning to get ahead of the competition. Whatever the case may be, start with a solid goal in mind it multiplies your chances of success. CREATE CONSUMERS PURCHASE JOURNEY –Most of the successful businesses have an effective AIDA MODEL in place. AIDA is when you map out a customer’s journey right from when a user is a stranger to when they convert into a lead. You can think of a marketing funnel in four divisions: Attraction, Insights, Decision, and Action. To know more about AIDA MODEL click here. DEVELOP CALL-FOR-ACTION – Wikipedia explains, “A call for action (CFA) is a marketing term used extensively in advertising and selling. It refers to any device designed to prompt an immediate response or encourage an immediate sale. A CFA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages or web pages that encourage consumers to take prompt action.” Develop communication to attract your audience, to interest them to purchase your product. CREATE AN EFFECTIVE CONVERSION MAGNET –A conversion magnet can be used alone or along with a Call for Action. You can use this as a part of your consumer’s purchase journey or as a tool to attract the consumers towards marketing funnel. Make optimum use of offers, seasonal sale, discounts, miss-not tempting deals. Use conversion magnet to drive them further into your funnel. This will help you to bring them closer to convert them into the quality lead. The idea behind conversion magnet is to trade information. Increase Quality Traffic: Driving traffic to your website is easy, difficult is to drive quality traffic. And in order to pull or increase quality traffic, you first need traffic on your website. Here are a few ways that can help you drive traffic on your website: Create quality “link wheel” of your website through good blogs, articles, press release, content postings on authentic websites.

• Determine the keywords that define your business, your services and your products. Play around the defined keywords.
• Optimize your website. People don’t want to visit a website that isn’t user-friendly.
• Engage your audience through social media posts this will help you to attract more traffic to your site.

Implement these simple steps to increase the traffic on your website.