Have you seen a beggar – the marketing guys in the true sense? Under the sun, there won’t be any place where you can’t find them. They are everywhere, at rush hours they are on the streets, in peak hours they are at railway stations, at signals, at bus stops, and inside the trains. On auspicious festivals, they are outside holy places like Mandir, Masjid, Church and so on.

BE WHERE YOUR CUSTOMERS ARE

Is something the beggar teaches us. If you want to be an expert in marketing here are must learn quick tips from the beggar’s diary –

THEY ARE WHERE THEIR TARGET AUDIENCE IS

What about you? Are you still stuck with the traditional form of marketing media? If yes, here are a few eye-opening and thought provoking stats at a glance –

• There are 462 Million Internet users in India in which more than 200 Million are social media active users
• Facebook is the only social network in India that has witnessed tremendous growth  in which 150 Million are only just Facebook users
• 85% of Facebook users are connected via mobile phones whereas, 80% are from smartphone users
• LinkedIn has a different age group of active users i.e., 24-35 age group
• Facebook users revisit this site more than 3 times a day
• More than 60% social media active users are college goers
• Most of the users of Facebook messenger, What’s App and Line are largely use for private experiences with little information visible to strangers
• There are more than 35% Internet users uses Quora just for asking their queries

THEY DO THEIR HOMEWORK WELL

Research reveals, the beggars define their target market needs or to be precise spending behaviour, then they design a message for them. For suppose if it’s a student they pray to god to make thing easier and to be successful. Similarly, they play on emotions (Consumer Behaviour/psychology) the kids, marriage and succession.Do you abide by this as a digital marketer? If No, here are a few whys – Digital marketing is no different from the traditional. Before you design a campaign it is very much crucial that you know your customers. It will give you a hook on how to hook them. Where they are, what time, what is it that will catch their ears, eyes, and attention? Believe me, it vital to understand their interest and behaviours. When the marketing strategy and consumer behaviour are intervened, marketers can expect success in sales, higher visibility, clicks and impressions, greater reach, i.e. returns on investment (ROI). It also gives the brand competitive sustainability in the market.

THEY PAY ATTENTION TO PERSONAL BRANDING

Well, I firmly believe, Conversion is in details. i.e. the more you pay attention to the details, the higher the conversion rates. The third lesson that the beggar teaches us, as a marketer, is the personal branding – what the beggar wears, how they talk and overall situation… they pay attention to minute details and that creates the difference. Much before you hunt for clients as a digital Marketer create your brand. As a digital marketer, it’s a must for you to have your own website.

THINK DIGITAL, RULE DIGITAL.

Make yourself visible and popular on different social media. Promote and push yourself, make yourself a miss-not brand on digital media. Make believe your customers that you are the “BEST CHOICE” to be made.