Working with an ad agency for the first time might seem threatening, for you are handing over your entire brand, won’t be wrong if we say brain child, and equity to a new entity. Although, it might appear to be risky initially, it’s the smartest thing you can do from a business standpoint.

Undoubtedly, if you have hired an agency, you have certain goals –

1. How to be more visible and expand reach?
2. How to create effective communication that connects?
3. How scale up sales?

Well, these are the questions we often hear from our clients. However, it is essential to understand that “There is no magic in marketing and there are no set rules for its success and effectiveness”.

Then, how does a masterpiece advertisement look like?

In our view, a great advertisement effortlessly connects with the target audience, drives business results, and meets brand’s marketing objective.

Here are a few practices that can help you hook your customers eye-balls effectively:

1. Start early and be consistent.
2. Be clear, crisp, and precise.
3. Be visible on essential platforms (preferably 3-4)
4. Show your product in use.
5. Don’t overclaim.
6. Use strong openings for videos to hook your audience.
7. Attention is more fleeting on digital platforms; ensure you are not lost.
8. Keep realistic and measurable goals.
9. Validate and optimize your ads through A-B testing before you air it.
10. Have a professional on board.

Practice these basic tips and maximize results 😊

As you experiment your hands on this, stay tuned for our next #BudhuwarBodh by #BrandBodhi

Wishing you a leisurely reading experience.

 

ADITTI JOSHI,

BRAND BODHI & CO-FOUNDER OF TAGZ & TALEZZ