HOW TO WRITE EFFECTIVE COMMUNICATION FOR BUSINESS?
Business writing is often looked upon as something serious, corporate, formal, informative, and so on. It was looked upon as simply about communicating to your audiences. Well, not anymore!
Today we need to influence and not simply communicate. The trend has changed, absolutely.
COMMUNICATION TO A BUSINESS
IS LIKE OXYGEN TO LIFE
This is not just restricted to your ad copy, it true for sales material, proposals, presentations, marketing collaterals that need to influence. Everything you write, every word that you communicate, should be deliberate to influence the readers to like your brand, like your products, buy from you and spread a good word about you.
So, before you begin to pen down your communication, put the strategy at the place.
Sounds tough? It’s not as tough as it seems to be. All you need to do is follow these five simple steps for everything you write:
- DEFINE YOUR PURPOSE
What’s your aim, what’s the objective that you need to achieve, what perception do you desire to create is very crucial. To be precise, it’s important to define your purpose and the reason for communication.
YOUR REASON INFLUENCES THE CHOICE OF YOUR WORDS
By understanding the purpose of what you are writing, you can then develop the strategy you need to achieve the influence you want. If it’s a blog, you can be a bit casual and creative. If it’s an article that you are writing for, you have to be a little formal. Your pick of words will then a bit formal. When you tweet or post a Facebook update, you’re trying to engage your audience in your product or service.
- KNOW YOUR AUDIENCE
While you communicate, it’s very essential to know who you are talking to. You need to understand and analyse your audience, to effectively communicate with them.
To be persuasive, you need to know what will persuade your audience. Only then you can write in a way that is custom-made to what matters to your audience instead of what matters to you. Think about the matter from your audiences’ perspective.
DON’T SIMPLY COMMUNICATE
OFFER SOLUTIONS TO THEIR PROBLEMS
If possible conduct an A/B testing. It’s the best process of analysing your audience and their reactions towards your communication.
- SUPPORT YOUR STATEMENTS WITH EVIDENCE
Talking vaguely, passing general statements, or simply claiming without proper proof or evidence, won’t help create the desired impact. Thus, it’s utmost important to provide evidence, numbers, stats and facts that your audience can relate to.
If this means digging up details, so be it. If this means number crunching to back up what you are saying, so be it. Do it! Find examples, tell a story to make what you sell believable, but in doing so, remember every word you narrate must relate to the reader, it must hook them, and influence them.
