Internet marketing is a comprehensive term for the Online Marketing efforts encompassing SEO, Content Marketing, SMO, Email Marketing and others. Businesses leverage digital channels to connect with their current and prospective customers. With the rise of the digital age, today people are spending twice as much time online as they use to spend a decade ago.

Since ages, marketing has been about connecting with your target audience, it has always been about being in the right place and at the right time. If we consider the trend today, 70% of the user is on the Internet, they are spending time on the Internet, and thus, marketers have realised the need of Internet Marketing or Internet Marketing.

From the website to social media to search engines to email marketing to mobile application, there is a huge spectrum of techniques and assets that fall under Internet Marketing. And it becomes essential to understand how one can achieve the set targets by making optimum use of these digital assets and techniques.

To Name few of the Assets –

• Brand Website
• Blogs
• Case Studies and Whitepapers
• Interactive tools
• Social Media Platforms
• Reviews, Forums, Online PR

To Name few of the Techniques –

SEO Optimization

SEO is a process of optimizing your website to ‘rank’ higher in organic search results, therefore increasing the amount of natural traffic for your website.

Strategic Content Marketing

The creation, distribution and promotion of content to generate brand awareness, increase traffic, generate a lead, or ensure conversions is called strategic content marketing.

Social Media Optimization

The process of managing your brand on social media platforms to increase your brand’s online presence, drive traffic to your website, and generate leads for your business falls under social media optimization

Search Engine Marketing

Search Engine Marketing also is known as PPC is a tactic of driving traffic to your website by paying a publisher every time your ad gets a click.

Email Marketing

Email marketing is one of the most efficient ways of communicating with your audiences. It is often used to promote content, discounts and events, or to invite users to visit your website.

What Are the Main Benefits of Internet Marketing?

Unlike traditional marketing, Internet Marketing permits marketers to see accurate results in real time. If you’ve ever tried a newspaper advertisement, you’ll know how tough it is to estimate how many people actually flipped through your advertisement. With Internet Marketing, you can easily measure the ROI of your marketing efforts.

Does Internet Marketing Needs Big Budget?

As with traditional marketing, budget depends upon your Internet Marketing Strategy and objective.

Assuming you already have a website, if you are focusing on SEO, Social Media, and Content Marketing then you don’t need a huge budget. With the focus on creating quality content that might attract your audience, pulling them to consume your product, the only investment you’ll need is your time.