Just like every chef has its own secret ingredient or recipe, that he is kind of unwilling to disclose to the crowd, similarly SEO is Google’s secret recipe. Ingredients of which are not much known or disclosed in the world of Digital Marketing.
With no second thoughts, it's free of cost but has it's own limitations. To be precise, Google has it's own parameters, which is not much known or revealed to the Digital Marketers in order to count the uniqueness, worthiness and relevance of your website, keeping the users in mind.
You decide to start SEO as your primary traffic strategy, optimizing everything so that the search engines send you a huge chunk of visitors per day, that too free of cost. You rush off to do your keyword research, shortlist a few phrases that might bring in massive traffic, focus on getting lots of links, write content for SEO, expecting to see your website gets higher rank. Exactly where you start creating opportunities for mistakes.
SEO is a fairly straightforward and simple thing, which the digital marketers tend to complicate.
The undeniable fact is we have all been there. As it is one of those strategies that we all are still learning, exploring with time and with a few adjustments, but it will definitely take a quiet amount of time to master it.
Here are the most common SEO mistakes we tend to do, also advice on how to correct them:
NOT DEFINING YOUR PURPOSE
Purpose guides the direction. It applies in SEO as well. Why the user will visit your site, what will he get by visiting your site, how will it benefit him at the end of the day, the fact remains the user comes to you when he needs something and if your website doesn't serves his query, he won't stay there.
Take Away #1
Give your existence a purpose
WRITING FOR SEO
Well, it's one of the biggest mistakes that one commits writing for SEO. Quality outplays keyword stuffing at all touch points. Sites that focus on quality are ranked high, visited and shared. Write quality.
Take Away #2
Write to satisfy both the crawler and at the same the user.
STUFFING KEYWORDS
Keyword density is just a small part of the whole SEO Equation, don't stuff your website. Using keywords appropriately adds to the worthiness of your website. Don't forget, stuffing won't enhance the quality of your site, it will rather have a reverse impact. Identify keywords that are worthy, make appropriate use of it by giving it a clear structure. Keyword density counts but it not everything.
Take Away #3
Practice the art of developing content around keywords.
