- 97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. (Conductor)
- 96% of consumers have searched for product information from their mobile device. (Google)
- 95% of Millennials expect brands to have a Facebook presence. (Social Media Examiner)
- 94% of B2B buyers research online for purchase decisions. (State of Procurement Study)
- 89% of shoppers do online research before purchasing an item in-store. (Interbrand)
- 79% of shoppers feel empowered by technology because it provides access to information. (GE Capitol)
Still, if you ask me “What is Online Reputation Management?”
Here you go!
Online Brand Management (OBM) means taking charge of all the online conversations related to your brand. It means creating the right techniques and strategy to make sure that people find the right material about your brand when they look for it. It means influencing the thought process of your audience. It means creating a positive aura of your brand. It means making your brand appear great and real on online platforms. ORM is about monitoring and guiding the way your brand is perceived online. You need to centralize your communication and content strategy. Streamline your communication.
ORM DETERMINES THE FATE OR FORTUNE OF YOUR BUSINESS
Google yourself. See how you have been represented on SERP results, website, social media platforms, forums, reviews, third-party articles, and so on.
